ConservativeAll three funnel rates −20%134 players
$65.32Promotion ROI calculator for branded games
Model the funnel from QR scans to redeemed rewards. See the economics before launch, then replace assumptions with real campaign data.
Expected scenario
Calculated from the rates you entered. Counts may contain fractions because this is a planning model.
Players168
Completions117.6
Redemptions29.4
Incremental contribution$235.20
Prize cost$58.80
Total campaign cost$83.80
Estimated net result$151.40
Estimated ROI180.7%
Break-even estimate5 redemptions or a 2.1% scan rate at the entered completion and redemption rates.
ExpectedThe rates you entered168 players
$151.40OptimisticAll three funnel rates +20%202 players
$279.82How the estimate works
players = visitors × scan rate → completions = players × completion rate → redemptions = completions × redemption rate
net result = redemptions × contribution margin − redemptions × prize cost − Tapmello cost
This calculator is a planning estimate, not evidence of incremental sales or profit. It assumes every redemption represents an additional order and does not include media spend, staff time, tax, refunds or other campaign costs. Compare redeemed codes with actual orders and costs after launch.
Use contribution margin, not revenue
Enter what remains from an additional order after its normal variable costs. Enter the real cost of the reward separately. This keeps revenue from being mistaken for profit.
Validate the assumptions after launch
Use separate QR placements, verified rounds and redeemed codes to compare the model with actual behaviour. A redeemed code linked to an order is measurable; a repeat round alone is not another sale.
Build the campaign when the numbers fit
Create the draft for free, add your brand and reward rules, and test the game on a phone. Publishing one game for one calendar month costs $25 with no per-player fee.
Create a campaign draft