FOR RETAIL PICKUP · THE NEXT PURCHASE

The order is collected. Give the customer a reason to make the next one with you.

Put the QR inside the pickup bag. At home, the customer wipes or taps a covered product image to reveal it, then saves an accessory offer for a future purchase. The stated offer is fixed, not a randomly drawn prize.

Set up a next-purchase promotion

Free to customize. 12,500 KZT to publish for one calendar month.

Build a free draft. Your editor will show the 5-day trial and the invoice option.

CUSTOMER PATH

One offer, three clear steps

  1. Unpack

    The customer finds the invitation inside the current order.

  2. Play later

    They reveal at least 80% for 80 points in up to 45 seconds and save the code.

  3. Buy again

    Staff checks it with the next eligible purchase.

OPERATIONAL FIT

The pickup bag reaches a known buyer after fulfilment

An insert inside the collected order appears during unboxing, after the first transaction is complete. A fixed 45-day accessory offer can suit a category with a slower buying rhythm, while a later receipt is still required to prove the next purchase.

Pilot check

Mark inserts by product category for one batch. Compare starts, redemptions and matched future baskets before choosing which orders should receive the next batch.

11 PLAYABLE GAMES

Choose the game for this campaign

Try every mechanic in this niche setting. The offer, reward, timing and customer path stay prepared for the selected goal.

PLAY THIS VERSION

Reveal

Swipe or tap to uncover the picture in 45 seconds. Each percent uncovered is one point.

Ready-made preset for: Retail click & collect
RETAIL CLICK & COLLECT · REVEALSAMPLE · NO REAL PRIZES

Swipe or tap to uncover the picture in 45 seconds. Each percent uncovered is one point.

Create with Reveal

The editor opens with this niche, offer, reward and game already selected.

READY TO ADAPT

The campaign starts with the practical details

Customer invitation

Your order is home. Uncover the product image and save an accessory offer for your next purchase.

A future offer that fits your buying cycle

The example discounts one eligible accessory on the next purchase. For infrequent categories, choose a useful add-on and a longer validity period.

Example reward terms

10% off one eligible full-price accessory on the next purchase within 45 days. One use per code; combination rules apply as published.

This is an editable campaign example, not a promise of business results. Confirm the reward, stock, eligibility and dates before publishing.

STAFF FLOW

A short instruction your team can follow

  1. Place the current game invitation and expiry inside pickup bags.

  2. Confirm the future basket contains an eligible item.

  3. Check and redeem the code before applying the offer in your normal system.

The code does not apply automatically in ecommerce. A custom checkout integration is separate from the base campaign flow.

OPERATING DETAILS

Match each insert to category and redemption channel

Packing rule
Tell fulfilment which order categories receive the insert and date every batch so expired stock cannot enter new bags.
Eligible range
Publish the accessory range, full-price requirement, combination rule and participating store or staffed channel.
Returns handling
Document whether a returned original order affects an unused code; apply the same rule before any future accessory sale.
BUSINESS METRICS

Evaluate the next basket by category

Match redeemed codes to future eligible purchases in your sales records. Choose a reward whose cost remains sensible for the category.

Insert-to-start rate
Game starts divided by correctly packed inserts for each original order category.
Future-basket redemption
Codes matched to a later eligible accessory receipt divided by saved reward codes.
Discount cost against margin
Actual discount given on redeemed accessories compared with their recorded gross margin; use store data for both.
ONE PUBLISHED GAME
12,500 KZT for one calendar month
  • No per-player fee
  • Public link, QR sharing and reward-code management
  • Starts when the game is published; renew manually

You provide the audience, prizes and staff process. Results remain in your account after the campaign while Tapmello operates.

Set up a next-purchase promotion

Questions for a retail repeat-purchase offer

What if customers rarely buy the same product twice?

Offer a related accessory or service, use a realistic validity period and define the eligible range before printing inserts.

Will the code apply in online checkout?

Not automatically. Name a staffed redemption route unless you have built and tested a separate ecommerce integration.

What if the original product line is discontinued?

Define the reward around a stable accessory range or service rather than requiring the same product to be bought again.